In the age of GenAI, academic integrity has become an increasingly critical challenge, highlighting the need to rethink assessment design. Transparency in Learning and Teaching (TILT) can be strategically applied to discourage inappropriate AI use in academic work. TILT methods focus on the ‘how’ and ‘why’ behind the learning experiences. By designing student-centered assignments with an explicitly stated purpose, clear long-term relevance, and transparent evaluation criteria, we can guide students in developing metacognitive awareness of their learning and help them see value in uniquely human learning and skills. TILTing can help us teach for integrity in the age of AI.