Academics know a lot of stuff. But oftentimes, they aren’t communicating that stuff effectively, which undermines their real-world value. Norman Eng, Ed.D., helps academics engage their various audiences in their role as teacher, presenter, author, and/or entrepreneur. How? By starting with one simple recommendation: Know your target audience. When academics understand the needs, goals, and struggles of their audience, they can transform minds and amplify their value. This one insight, honed as a marketing executive and as an educator over the course of twenty years, served as the premise for his two Amazon bestselling books, Teaching College: The Ultimately Guide to Lecturing, Presenting, and Engaging Students and Presenting: The Professor’s Guide to Powerful Communication. Norman continues to train academics through his coaching services, workshops, and online courses as founder and president of EDUCATIONxDESIGN, Inc. (pronounced “education by design”). Separately, he proudly teaches—and learns from his—education majors as an adjunct associate professor for the City University of New York (CUNY).
More details can be found at NormanEng.org.